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Live Review

Commerce and Creativity Butt Heads at PFW A/W 24

published on 28 February 2024

Live from Paris at the A/W 24 womenswear shows, editor Hetty Mahlich is joined by fashion features editor Joshua Graham to discuss how today’s emerging and established names are tackling the age-old commerce vs. creativity debate. They begin with New York City upstarts Vaquera - the brand making waves in Paris for their unapologetic fashion fan fiction - before Mahlich quickly segues into breaking down Maria Grazia Chiuri’s ode to Marc Bohen and Graham praising the practical details in Peter Do’s latest collection.

Live from Paris at the A/W 24 womenswear shows, editor Hetty Mahlich is joined by fashion features editor Joshua Graham to discuss how today’s emerging and established names are tackling the age-old commerce vs. creativity debate. They begin with New York City upstarts Vaquera - the brand making waves in Paris for their unapologetic fashion fan fiction - before Mahlich quickly segues into breaking down Maria Grazia Chiuri’s ode to Marc Bohen and Graham praising the practical details in Peter Do’s latest collection.

Reporter:
Reporter:
Joshua Graham

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