This Digital Fashion Campaign Created with AI Proposes Haute Couture For The Metaverse

And here we were, thinking that the haute couture collections had come to an end. Well, the Institute of Digital Fashion are setting their own standard for couture in the metaverse with the think-tank's latest campaign. Dubbed AI-IoDF, the innovative platform pushing the boundaries of fashion in the metaverse has created a line-up of digital wearables with the help of AI. Proclaiming the novel technology as their ‘newest team member’, IoDF is exploring how AI can be used by creatives in designing for the future.

The digital campaign was completely rendered by AI, from the casting to the light, the garments and accessories. While the rise of AI technologies in art and design has created a flurry of criticisms rooted in notions of artwork theft, and the redundancy of technical skills, IoDF want this campaign to shed light on a new kind of design skill. In order for AI to produce anything, it is up to style-makers to feed specific prompts into the technology, hence giving them a level of control in the output.

What the campaign showcases is how a new design language is developing where AI works as a tool for creatives, not a means of replacing them. With their continued goal of disrupting and democratising fashion through Web3 technologies, IoDF's message with their latest campaign is that by harnessing today's technology anyone has the ability to help shape the future of fashion in the metaverse.