Part of: Sportswear
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Video
Video Essay: Trainers
by Gary Aspden on 3 September 2015
Adidas consultant Gary Aspden provides a case study on the cultural history of the trainer using the Stan Smith as a springboard for his analysis.
Adidas consultant Gary Aspden provides a case study on the cultural history of the trainer using the Stan Smith as a springboard for his analysis.
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Trainers
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adidas
Analysis:
Concept and Direction:
Photography and Filming:
Film Edit:
Raquel Couceiro, Gabriel Carasso and Lily Vetch
Editorial Assistance:
Helena Fletcher, Georgina Evans, Barbora Kozusnikova and Lauren Sharkey
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Video
Documentary: Sole Searching in South America 2
18 November 2015
In 2014 Gary Aspden and a gang of adidas fans travelled to Argentina to meet Carlos Ruiz, owner of an adidas dead stock store. In 2015, they returned to present Ruiz with his own very special shoe.
Video
Video Essay: Tracksuits
28 July 2016
GQ Style's Elgar Johnson discusses the tracksuit, referencing chav culture and his personal experiences with the garment's social stigma.
Video
Video Essay: Puffer Jacket
24 May 2016
Photographer Jason Evans about his favourite Patagonia down jacket, referencing club culture, capitalism and consumer culture.
