Part of: Sportswear
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Video
Video Essay: Trainers
by Gary Aspden on 3 September 2015
Adidas consultant Gary Aspden provides a case study on the cultural history of the trainer using the Stan Smith as a springboard for his analysis.
Adidas consultant Gary Aspden provides a case study on the cultural history of the trainer using the Stan Smith as a springboard for his analysis.
Analysis:
Concept and Direction:
Photography and Filming:
Film Edit:
Raquel Couceiro, Gabriel Carasso and Lily Vetch
Editorial Assistance:
Helena Fletcher, Georgina Evans, Barbora Kozusnikova and Lauren Sharkey
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Video Essay: Tracksuits
28 July 2016
GQ Style's Elgar Johnson discusses the tracksuit, referencing chav culture and his personal experiences with the garment's social stigma.
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Video Essay: Puffer Jacket
24 May 2016
Photographer Jason Evans about his favourite Patagonia down jacket, referencing club culture, capitalism and consumer culture.
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Video Essay: Hoodies
18 September 2015
Writer Gary Warnett offers a cultural history of the hoodie, citing the likes of E.T and Juice and unpicking the stigma associated with the garment.
