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Fashion Film

Campaign Film: The Thomas Burberry Summer Monogram Collection

by Nick Knight, Britt Lloyd on 1 July 2020

'You can do things in CGI that would be impossible to do otherwise. The camera can twist and spiral in on micro details, move to a viewpoint from under the floor. It can move in a way unconceivable to conventional filmmaking or photography' Nick Knight.

Burberry's new summer capsule of womenswear and menswear pieces is realised in a dreamlike digital world, created by an iconic team of British creatives, headed up by Knight, Peter Savile and Katy England. Together with filmmaker Britt Lloyd, digital artist Tom Wandrag and set designer Andrew Tomlinson, the result is a virtual sun-drenched space inspired by geometric skateparks and swimming pools where, decked out in the Saville designed Burberry monogram, a CGI avatar of Jenner kicks back. Donning a bucket hat covered in the Saville-designed monogram, the camera spins round Jenner as she skateboards and lays out in the sun, complete with TB monogrammed surfboard.

The process began with Jenner shooting a series of photographs of herself from 360 degrees in order for Wandrag and his specialist team to render her in 3-D. Created during the COVID-19 pandemic, everybody worked together over Zoom, directing another model wearing a motion capture suit whose movements were then mirrored by the CGI rendering of Jenner. Britt Lloyd was on hand to finesse details such as the camera angles, lighting and movement, determining the viewer's experience as we follow Jenner around the futuristic space.

'You can do things in CGI that would be impossible to do otherwise. The camera can twist and spiral in on micro details, move to a viewpoint from under the floor. It can move in a way unconceivable to conventional filmmaking or photography' Nick Knight.

Direction:
Model:
Kendall Jenner
Creative Direction:
Art Direction:
Styling:
Film Edit:
Set Design:
CGI Artist:
Music:
'No Love' performed by Death Grips
Production:
Liberte Productions
Digital Double Creation:
Mimic Productions
Cloth Stimulation:
FBFX Digital

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