SHOWstudio staged an interactive question booth for the grand opening of MACHINE-A's new Brewer Street store opening in London.

Founder and buying director of MACHINE-A, Stavros Karelis, came into the SHOWstudio interactive booth to explain more about their new Brewer Street store and 10 years of innovating fashion.

Special guests including Princess Julia, Martine Rose, Jordanluca, ICYKOF, Zooey Gleaves and Benji Park share their memories of MACHINE-A and their love of fashion in this compilation film.

In the last decade the cult-favourite shop and Soho landmark has pushed the boundaries of fashion commerce by putting emerging brands in the spotlight.

The cult retail store opens their first permanent store in China.

Nick Knight discusses the inspiring new street style trends which have infiltrated TikTok with Stavros Karelis and Steven Ma.

These stills are from a short fashion film exploring the thrill of London and Shanghai after dark, directed by Rei Nadal to celebrate the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood.

Celebrating the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood, Rei Nadal directs a short fashion film exploring the thrill of the two cities after dark.

Celebrating the international partnership between London boutique MACHINE-A and Shanghai boutique Labelhood, Rei Nadal directs a short fashion film exploring the thrill of the two cities after dark.

Live from London, fashion editor Georgina Evans and MACHINE-A's Stavros Karelis review the Xander Zhou A/W 20 show.

Stavros Karelis discusses his curation of CIFF in Copenhagen (February 2018) with Lara Johnson-Wheeler.

SHOWstudio host a panel discussion as part of CIFF 2018 to ask 'Does the current format of the industry enable new talent to thrive?'

Using the communities and friends that surround each label, POV explores the work of rising menswear talents such as Liam Hodges and Cottweiler.

Lou Stoppard, Charlotte Roberts, Hettie Judah, Stavros Karelis and Harriet Verney discuss the Marc Jacobs Spring/Summer 2016 collection.

MACHINE-A's Stavros Karelis chose to become Raf Simons in our face-mapping experiment. Clothes by Raf Simons and Adam Marc James.

Reveal the famous face behind the balaclava; supporting the fight against prejudice and violence directed towards the Russia's LGBTI community.