Viewers interacted with paintings by artist Ruslan Matyuk as his works were projected live onto the SHOWstudio walls.

Viewers interacted with artworks by Central Saint Martins' MA fashion image makers as their works were projected live onto the SHOWstudio walls.

Viewers interacted with Michael Gossage's photographs by drawing sketches projected onto the SHOWstudio walls.

Viewers interacted with Josh Leongue's artworks by drawing sketches that projected onto the SHOWstudio walls.

Viewers interacted with Andrew Boyle's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Viewers interacted with Harold Perrin's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Celebrating spontaneous creativity and the sheer unbridled exuberance and theatre of London’s streets, SHOWstudio invited passers-by to showcase their style via an interactive camera in the windows of department store Liberty London.

Viewers interacted with Abby Phillips' artworks by drawing sketches that were projected onto the SHOWstudio walls.

Viewers interacted with João Negrume's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Viewers interacted with Javier Gallego Escutia's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Viewers interacted with Maciej Szczygielski's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Viewers interacted with Quoc Anh Ho's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Viewers interacted with Prima Materia's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Enter into the Martine Rose world for A/W 21.

Journey through Brixton Market for the Kiko Kostadinov S/S 22 menswear collection.

Viewers interacted with Jon Jacobsen's artworks by drawing sketches that were projected onto the SHOWstudio walls.

Viewers interacted with Luna Ikuta's artworks by drawing sketches that projected onto the SHOWstudio walls.

London-based brand Auroboros showed a fully-fledged digital collection at London Fashion Week this morning. Working in partnership with the Institute of Digital Fashion, they're changing how our wardrobes exist both IRL and URL.

Nick Knight answers questions from the public live on camera. Nick Knight answers your questions live, from discussing his latest film with Lady Gaga for Dom Perignon to weighing in on the future of fashion photography.

Discover Laura Fanning and Deanna Fanning's Kiko Kostadinov A/W 21 womenswear collection via an interactive experience.

Interact with Marine Serre's A/W 21 collection.

Experience the interactive Imaginary TV c/o Off-White™ digital television station, presented alongside the OFF-WHITE c/o VIRGIL ABLOH S/S 21 collection.

Watch the Sunnei 'Canvas' A/W 21 collection interactive.

Explore Balenciaga 'Afterworld: The Age of Tomorrow'.