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Fashion Film

Fashion Film: MQUEYT

by Rei Nadal on 15 October 2021

Defined as a 'doom loop' this film takes us through a series of interconnected screens, as a mixture of real and CGI deadpan models go about their business in enclosed, domestic environments.

In part a result of the COVID-19 pandemic and the ensuing lockdowns, much of human interaction is now carried out through screens. But despite the dystopian, digital mood, nature will always prevail – if you look closely, you can see greenery forcing its way through the cracks.

Commissioned by Australian womenswear brand MQUEYT, filmmaker Rei Nadal's latest fashion film reflects our current reality.

Defined as a 'doom loop' this film takes us through a series of interconnected screens, as a mixture of real and CGI deadpan models go about their business in enclosed, domestic environments.

Direction:
Creative Direction:
Fashion:
MQUEYT by YT Liu
Models:
Kitan at IMG, Lin Yap at Models1, Tiko at Select Models
Styling:
Gary David Moore
Hair:
Teiji Utsumi
DoP:
Frank Dow
Film Edit:
Amber Saunders
Set Design:
Ellen Wilson
VFX and Post:
Kylian Maupoint
CGI Artist:
Ryan Vautier
Music:
ScummV
Focus Puller:
Andreea Gruioniu
Stills Photography:
Andrew J Finch
Production:
Noot Coates at Town Productions
CGI Assistance:
Sarah Blomey
Design Assistance:
Eleanor Chapman
Stills Photography Assistance:
Perry Gibson
Styling Assistance:
Natalie Moutrey
Set Assistance:
Annie Alvins
Hair and Make-up Assistance:
Chiharu and Masaki Kundayo
Production Assistance:
Jashan Walton
Gaffer:
Harold J Buck

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